Mode: Collaborative Discussion Document: PROJECT_BRIEF.md Selected Experts: Christensen, Porter, Godin, Kim & Mauborgne, Collins Date: November 2024
This panel brings together five renowned business thought leaders to analyze the BodyWise app concept through their distinct strategic frameworks.
Disruption Theory & Jobs-to-be-Done Framework
“Let’s start with the fundamental question: What job is BodyWise being hired to do?”
| Job Type | The Job | Current Solutions |
|---|---|---|
| Functional | “Help me understand what’s happening in my body” | Google searches, WebMD, doctor visits |
| Emotional | “Make me feel in control of my health” | Fitness apps, health coaches |
| Social | “Help me make informed health decisions for my family” | Books, family doctors |
The unique job here is the food-body-disease connection. Users aren’t just hiring this app to learn anatomy—they’re hiring it to answer: “What should I eat to keep my liver/heart/brain healthy?”
“Focus relentlessly on the food-body connection. That’s your ‘job’ differentiator. Don’t try to out-WebMD WebMD on disease information.”
Competitive Strategy & Five Forces
“Let me assess the competitive landscape using the Five Forces framework.”
| Force | Intensity | Assessment |
|---|---|---|
| Threat of New Entrants | High | Low barriers—anyone can build a health info app |
| Supplier Power | Medium | Medical content requires professional validation |
| Buyer Power | High | Free alternatives abundant, low switching costs |
| Threat of Substitutes | High | Google, YouTube, ChatGPT, existing health apps |
| Competitive Rivalry | High | WebMD, Healthline, MyFitnessPal, 100+ apps |
COST LEADERSHIP
│
│
┌────────────────┼────────────────┐
│ │ │
│ WebMD │ Healthline │
│ (Free) │ (Ad-based) │
│ │ │
BROAD ───┼────────────────┼────────────────┼─── NARROW
TARGET │ │ │ TARGET
│ │ │
│ BodyWise? │ Niche Apps │
│ │ (Specific │
│ │ conditions) │
└────────────────┼────────────────┘
│
DIFFERENTIATION
“You’re entering a red ocean. Your only viable strategy is focused differentiation—own the ‘food for organ health’ niche completely. Don’t compete on general health info.”
Marketing Innovation & Tribe Building
“Is this a Purple Cow? Would someone remark about it to a friend?”
| Element | Remarkable? | Why/Why Not |
|---|---|---|
| Body education | No | Wikipedia does this |
| Disease info | No | WebMD dominates |
| Animated videos | Maybe | Quality dependent |
| Food-Organ mapping | Yes | “Eat THIS for your LIVER” is shareable |
“The remarkable thing isn’t teaching anatomy. It’s answering the dinner table question: ‘What should I eat tonight to help my [specific concern]?’”
Your Tribe: "The Body-Conscious Eaters"
┌─────────────────────────────────────┐
│ • Not fitness fanatics │
│ • Not sick/diagnosed patients │
│ • Health-curious adults who want │
│ to eat smarter, not just less │
└─────────────────────────────────────┘
“Your liver is begging you to eat more [X]” — shareable, specific, actionable
“Don’t launch to everyone. Launch to 1,000 true believers in the ‘food as medicine’ community. Let them spread it.”
Blue Ocean Strategy
“Let’s examine whether BodyWise can create uncontested market space.”
High │ ★ BodyWise Opportunity
│ ┌───┐
│ │ │ ┌───┐ ┌───┐
│ │ │ ┌───┐ │ │ │ │
│ │ │ │ │ │ │ │ │
│ ┌──┤ │ │ │ │ │ │ │
Low │ │ │ │ │ │ │ │ │ │
└─┴──┴───┴────┴───┴─────┴───┴──┴───┴──────
Disease Anatomy Food Food-Organ Meal
Info Detail Tracking Link Planning
████ WebMD/Healthline
░░░░ MyFitnessPal
★★★★ BodyWise Target
| Action | Element | Rationale |
|---|---|---|
| ELIMINATE | Detailed disease treatments | Leave to professionals |
| REDUCE | Anatomical depth | Users want actionable, not academic |
| RAISE | Food-organ connections | Your unique value |
| CREATE | “Eat for your [organ]” feature | Nobody does this well |
“The blue ocean isn’t ‘health education’—it’s ‘personalized organ nutrition guidance.’ Create a new category: Organ-Specific Nutrition Apps.”
| Current Brief Priority | Blue Ocean Priority |
|---|---|
| 1. Body Explorer | 1. “What to Eat for [Organ]” |
| 2. Disease Info | 2. Daily Organ Health Tips |
| 3. Food Database | 3. Meal suggestions by health goal |
| 4. Videos | 4. Body Explorer (supporting) |
Good to Great & Flywheel Concept
“Let’s identify the Hedgehog Concept and design a Flywheel for sustainable growth.”
What you can be What drives your
BEST in the world at ECONOMIC engine
○ ○
\ /
\ /
\ /
\ /
○──────────────○
What you are
deeply PASSIONATE about
INTERSECTION: "Helping people eat smarter
for specific body parts"
| Circle | BodyWise Answer |
|---|---|
| Best in World | Food-organ health mapping (achievable niche) |
| Economic Engine | Premium conversions on personalized recommendations |
| Passion | Democratizing health knowledge |
┌──────────────────────────────────────────┐
│ │
▼ │
┌────────┐ ┌────────┐ ┌────────┐ ┌────────┐
│Quality │───▶│ Users │───▶│ Data on│───▶│Better │
│Food- │ │ Search │ │ Popular│ │Content │
│Organ │ │ "Food │ │ Organs │ │for Top │
│Content │ │ for X" │ │ & Foods│ │Searches│
└────────┘ └────────┘ └────────┘ └────────┘
▲ │
│ │
└──────────────────────────────────────────┘
┌────────┐
│Premium │◀── Flywheel momentum
│Converts│ drives conversions
└────────┘
“Your flywheel starts with food-organ content quality, not feature quantity. Get 10 organs and their foods absolutely perfect before expanding.”
All experts agree on one critical pivot:
| Current Focus | Recommended Focus |
|---|---|
| “App that explains body parts” | “App that tells you what to eat for each organ” |
| Expert | Key Recommendation | Priority |
|---|---|---|
| Christensen | Focus on the “food-organ” job | Critical |
| Porter | Pursue focused differentiation, avoid competing on general health info | Critical |
| Godin | Make food-organ content shareable/remarkable | High |
| Kim & Mauborgne | Create “Organ Nutrition” category | High |
| Collins | Perfect 10 organs before expanding | Medium |
Based on this panel discussion:
OLD: Body Explorer → Disease Info → Food Database
NEW: "Eat for [Organ]" → Food-Organ Maps → Body Explorer
Before implementation, consider:
Are you willing to pivot from “body education” to “organ nutrition guidance”?
Would you reduce MVP scope to 10 organs done excellently vs 50+ done adequately?
Content format preference: Should “What to Eat for [Organ]” be the home screen hero?
| Organ | Why Priority | Key Foods |
|---|---|---|
| Heart | #1 health concern | Salmon, oats, berries |
| Liver | Detox interest high | Leafy greens, garlic |
| Brain | Cognitive health trending | Fatty fish, nuts, blueberries |
| Lungs | Post-COVID awareness | Apples, turmeric, ginger |
| Kidneys | Common issues | Water, berries, fish |
| Stomach | Digestive health | Probiotics, fiber foods |
| Skin | Visible results | Avocado, sweet potato |
| Eyes | Screen time concerns | Carrots, eggs, citrus |
| Bones | Aging population | Dairy, leafy greens |
| Muscles | Fitness audience | Protein, bananas |
| Feature | WebMD | MyFitnessPal | Healthline | BodyWise (Pivoted) |
|---|---|---|---|---|
| Disease Info | ★★★★★ | ★ | ★★★★ | ★★ |
| Calorie Tracking | ★ | ★★★★★ | ★ | ✗ |
| General Articles | ★★★★★ | ★★ | ★★★★★ | ★★ |
| Food-Organ Mapping | ★ | ★ | ★ | ★★★★★ |
| “Eat for [Organ]” | ✗ | ✗ | ✗ | ★★★★★ |
| Personalized Organ Tips | ✗ | ✗ | ✗ | ★★★★ |
Generated by SuperClaude Business Panel Analysis Panel Experts: Christensen, Porter, Godin, Kim & Mauborgne, Collins